Pay for finished work.
Bullpen is the AI sales team we built from our own outreach. It finds companies that fit, researches each one for a real reason to write, and writes one short email per company to an address that company publishes on its own website. You approve every email.
You pay for the work that reaches you. Companies Bullpen looks at and drops cost nothing.
Free trial: $0
Three companies researched, each with a checked email.
- 9 credits, once. No card.
- Bullpen reads your website and sets up your first campaign, free.
Starter: CA$400 a month
CA$4,000 a year. Outside Canada: US$300 a month or US$3,000 a year.
About 200 researched companies with a checked email, every month: roughly 9 every weekday.
For an owner or one salesperson who does their own outreach.
- 600 credits a month. Spend them on checked emails, list rows or any mix: all 600 on lists is 600 researched companies.
- Every campaign, lead list, call sheet, account rundown and list check.
- Unused credits carry over one month.
- Cancel any time.
Team: CA$1,350 a month
CA$13,500 a year (CA$1,125 a month). Outside Canada: US$1,000 a month or US$10,000 a year.
About 660 researched companies with a checked email, every month: roughly 30 every weekday.
For a sales team writing to more companies.
- 2,000 credits a month, on the same terms as Starter.
- One login for now.
Enterprise: from CA$6,750 a month, billed yearly
From US$5,000 a month outside Canada.
About 4,100 researched companies with a checked email a month, or more, from one pool of credits.
- From 12,500 credits a month, pooled, at US$0.40 a credit.
- An annual contract, with a founder as your contact.
- Your price held for the term.
- Straight answers to your security questions, including what we don't have yet.
How credits work
A credit is US$0.50 on any plan.
| What reaches you | Credits |
|---|---|
| A company researched, with a checked email on your desk. Every fact in it is quoted word for word from a public web page, with the link. | 3 (US$1.50) |
| A researched company for your list or call sheet: why it fits (quoted), an address it publishes itself, and who to ask for. An account rundown counts as one. | 1 (US$0.50) |
| A rewrite you ask for, checked again | 1 |
| A company Bullpen looks at and drops (no published address, no real fit) | 0 |
| Setting up a campaign, checking a list you bring, a call sheet card for a company you've researched, your own edits checked by the Editor | 0 |
You pay for what reaches you. If the Editor can't pass an email after two rewrites, it reaches you flagged and costs only its research: 1 credit.
Need more this month?
Add 100 credits for US$65 (CA$88): about 33 more checked emails. Top-up credits cost 30% more than plan credits: US$0.65 each instead of US$0.50. Buy up to 20 packs at once. They last 12 months and are used after your plan's credits.
Topping up every month? Look at the next plan up: its credits are US$0.50 each, not US$0.65. Top-ups come with a plan; on the free trial, pick a plan first.
Why a company costs more here than a lead from a volume tool
Bullpen sends fewer emails, and checks each one. For each company it reads its pages (its own site first), quotes what it found, writes one email and checks every claim against the quotes. Each of those steps costs real AI fees.
- Plain-code check: before anything is shown, Bullpen keeps back any quote it can't find word for word on the page it cites. On our own campaigns, that's 27 of 368 quotes so far (Oct 29).
- Checked again: in October we re-checked 40 quoted facts, picked at random. All 37 we could check were still on their page, word for word. One site refused the re-read for the other 3.
- Credits back: if a fact in a checked email doesn't match its source, tell us and the credits for that email come back.
Not in any plan yet
- Sending from warmed-up inboxes inside the app (today you copy each email into your own)
- A live HubSpot or Salesforce connection (import files today)
- More than one login on an account
- SSO and a SOC 2 report
We'll update this page as each one arrives.
Straight answers
- When are credits used? When a researched company reaches your list (1), or a checked email reaches your desk (3 in all, its research included). Dropped companies are free.
- What happens at zero? Nothing new starts. Everything you made still opens, edits, copies and exports. Work already under way finishes, so you never go below zero.
- Unused credits? Plan credits roll over one month, then expire. Top-up credits last 12 months.
- Yearly? Pay for 10 months, get 12, paid up front. Credits still arrive monthly. You can get a refund within 14 days, less the credits used at US$0.50 each.
- Contract? Starter and Team are month to month, or yearly if you choose. Enterprise is yearly.
- Currency and tax? Prices are in US dollars. Canadian businesses pay the Canadian-dollar prices shown. Prices are before tax.
- How do I pay? By card, through Stripe.
- Price changes? The price you sign up on stays yours until we tell you, in Bullpen, at least 30 days before a change.
- Does Bullpen send the emails? Not on app.autough.com yet: you copy each one into your own email.
- How do I cancel? Write to business@autough.com. We stop the next payment, and you keep your plan to the end of the period you paid for. We don't refund part months.